ARENA MEDIA LOGO & IDENTITY

Logo versions

Storyboard of logo ident

Brand film

Brand Film:
’Arena Media Visual Identity: Building a global leader in media communications’ © Conran Design Group
Creative – Juan Pedraza, Helen Cooley, Amy MacMahon, Trehane Taylor | Animation – Ronaldo Santiago, Jonny Burton

Creating a multi-faceted identity

Agency: Conran Design Group
My role: Senior Designer

Challenge

Create a dynamic new logo and identity for Arena Media – an agile, innovative and fast growing media agency who are are constantly adapting to the ever-changing media landscape and customer needs.

Solution

A multi-faceted logo to reflect a multi-faceted business.

Working within the Conran creative team, we imagined the logo as a sculptural object, with a metal exterior and a gem-like glass core. Facets are cut away at different angles, revealing beautiful depths inside and reflecting the many different aspects of the business. The logo was animated as an ident to bring this idea to life.

The dynamic visual identity is inspired by the angular shapes within the logo, using ‘shards' of colour and dynamic angles and cuts.

The team also created a brand film.